Auto-Matching
Hundreds of her assigned reps. Zero wasted time.
Clinicians told us they’d contact companies 4x more regularly if they had confidence that they could always find and contact the correct person.
So at the core of our platform we built an auto-matching engine. This allows for all users to enjoy a unique, efficient and tailored experience in the app according to their clinical/product specialties, geographic location, sites of care and organization type.
For clinical teams, this allows the app to represent an always-up-to-date digital rolodex of their assigned reps from any organization - across sales, clinical, medical education and reimbursement.
What it means for companies:
Auto-matching unearths a world of opportunity for your and your company customers - to target and learn from different sets of users with new levels of precision - according to an evolving set of characteristics captured in expanded user profiles.
Rep Management simplified. Sales and service reps move around. The platform cuts down on admin associated with changes to personnel and responsibilities across geographies, roles and product areas.
Efficiency Gains. Efficient engagement (inbound requests go straight to the right person and don’t need to be handed over).
White Spaces Covered. Swift and efficient coverage of white space areas.
Collaboration Catalyst. Our philosophy has been to allow all kinds of organisations into the platform. In the wound care market that would include Service Providers (who may want to use the platform for recruitment and clinic acquisition), Associations, Recruitment companies, Publications, Investors, CE providers and others.
How it works
When clinicians register, they provide their location, site of care and areas of clinical interest.
Companies enter and maintain their rep details via a web-based portal. Typically, companies register people from sales, reimbursement and clinical liaison. Smaller companies often register their leadership team. Information for each includes their territories (down to individual ZIP codes), sites of care covered, and product groups represented.
Throughout the app (company showcase, product pages, news posts and in discussion groups) users can access their assigned company contacts. They may have multiple options, but can choose based on a company employee’s job title.
